Esther Cho opened Pho Nom inside the Hana World Market food court at 1700 W. Parmer Lane, Ste. 100, Austin. She serves Vietnamese-inspired cuisine, such as brisket, oxtail, roasted chicken and vegetarian pho, or noodle soup, as well as banh mi sandwiches, vermicelli noodle bowls, and fried egg and spring rolls. 512-662-4619.