The San Francisco-based hair color brand Madison Reed is expanding into the Greater Houston area and will open a new location of the Madison Reed Color Bar concept in The Woodlands on Oct. 28. The hair-coloring salon will launch at Market Street at 9595 Six Pines Drive, Ste. 1360, The Woodlands, and will offer both permanent coloring and color-reviving gloss services. The Color Bar's arrival at Market Street is expected to come days after Madison Reed's first Houston-area opening in Katy's LaCenterra at Cinco Ranch and around one month after the company announced it was beginning a national franchise expansion along with the consulting firm Franworth.

"Our fans in Houston have repeatedly told us, 'If you build it, we will come,'" Madison Reed founder and chief executive officer Amy Errett said in an October statement. "So we feel confident this will be a successful market for our Color Bars. We are starting with these two suburban locations, but already we foresee more expansion in the Houston area."

Color Bar customers can choose from a variety of colors for in-store services and purchase the same color formulas for use at home. Coloring consultations are also available. 281-346-9342. www.madison-reed.com