When Marisol and Jorge Cuevas opened Conchas Cafe Bakery in July 2024, they set out to bring a taste of home to their community in Humble. The family-run bakery, operated alongside their children, serves traditional Mexican pan dulce and coffee, which Marisol Cuevas said is a sweet reflection of her roots and the community she has called home since she was 15.

Craving pan dulce?

Conchas Cafe Bakery is a product of the couple’s desire to create a business where their children, Aaliya, Ozzy and Ivan Cuevas, could work together and learn about entrepreneurship, Marisol Cuevas said.

The bakery offers traditional Mexican pan dulce, freshly made from scratch every morning. With about 1,200 baked goods made daily, Marisol Cuevas said the conchas tend to be the first to run out. Conchas are seashell-shaped sweet breads flavored with cinnamon and topped with sugar.
The conchas at Conchas Cafe Bakery are a customer favorite and can be special ordered. (Jovanna Aguilar/Community Impact)
The conchas at Conchas Cafe Bakery are a customer favorite and can be special ordered. (Jovanna Aguilar/Community Impact)
Other best sellers include the borrego—a cylinder-shaped concha stuffed with Nutella or cajeta, a caramel milk spread—and the bolillo relleno, a savory bread stuffed with ham and cream cheese.

To pair with its freshly baked delights, Conchas Cafe Bakery offers coffee with coffee beans sourced from Austin. Some favorites from the menu include:
  • Iced horchata coffee
  • Iced strawberry matcha
  • Iced Choco Abuelita
  • Iced matcha horchata
Conchas Cafe Bakery offers polverones, or crumbly cookies. (Jovanna Aguilar/Community Impact)
Conchas Cafe Bakery offers polverones, or crumbly cookies. (Jovanna Aguilar/Community Impact)
Staying local


Located on Main Street in Humble, Conchas Cafe Bakery offers dozens of baked goods to choose from on a self-serve basis, ranging from 80 cents to $2 a piece.

With the holidays approaching, Marisol Cuevas said the bakery plans to offer seasonal baked goods and seasonal hot coffee options such as champurrado—a Mexican hot chocolate made with dough flour and piloncillo, a raw form of pure cane sugar.

As longtime Humble residents, Marisol Cuevas said the family-operated bakery often participates in community events such as Humble’s Sip & Shop event and the annual Good Oil Days Festival.

Looking ahead, Conchas Cafe Bakery plans to expand its dining area to offer more seating options for customers to enjoy their baked goods, coffee and company, Marisol Cuevas said.