After a decade in the entertainment industry, Humble resident Darian Ortiz turned a pandemic side hustle into a full-fledged fashion venture.

What began with selling graphic T-shirts on social media and participating in local pop-up markets grew into The Rowdy Chick, a brick-and-mortar boutique in Downtown Humble. Named to represent her outgoing, fearless spirit, Ortiz said the clothing boutique opened in December 2024.

Staying local

Offering affordable casual women's clothing with a blend of "feminine pink energy," Ortiz said what she enjoys most about her business is the community aspect.

With humble beginnings at local pop-up markets, such as the New Caney Community Market and Houston Farmers Market, Ortiz said she continues to participate in local events such as the Good Oil Days Festival in Humble and has even helped to create several community events.


“I've worked with the city to create events down here, so all of the Sip & Shops and Kids Day in the Park—I started those,” Ortiz said.
A year ago, Darian Ortiz opened her own boutique The Rowdy Chick. (Jovanna Aguilar/Community Impact)
A year ago, Darian Ortiz opened her boutique, The Rowdy Chick. (Jovanna Aguilar/Community Impact)
Most recently, Ortiz said she added a vendor market to the established Music & Motors event, and plans to host the first Humble Flower Festival from 10 a.m.-5 p.m. April 11.

A former Cypress resident, Ortiz said she moved to the Humble area five years ago to start a family with her partner, Mitchell Manyk. Since moving, Ortiz said she has become a true Humble resident.

“I've always been a very active community member, or so I thought, as far as volunteering or getting involved in what I can be, and when I opened the storefront, I did it with community in mind,” Ortiz said. “But once we opened ... the amount of community support that we received was a life-changing thing. It changed my whole spirit.”

Looking ahead, customers can look forward to her partner Manyk’s wine lounge—Main Street Hub—which he plans to open next door to The Rowdy Chick in January to further bridge the gap between business and community.
At the The Rowdy Chick customers can find affordable stylish jeans. (Jovanna Aguilar/Community Impact)
At the The Rowdy Chick, customers can find affordable, stylish jeans. (Jovanna Aguilar/Community Impact)
What's special about it?


Ortiz said when selecting pieces for her boutique, she does it with affordable prices in mind to offer the community a variety of affordable, comfortable, and chic, elegant pieces.

“I always like to have multiple available options so everybody has the opportunity to shop,” Ortiz said.
The Rowdy Chick offers a variety of fashion pieces with sizes ranging from small to XL. (Jovanna Aguilar/Community Impact)
The Rowdy Chick offers a variety of fashion pieces with sizes ranging from small to 3XL. (Jovanna Aguilar/Community Impact)
With brands ranging from Miss Me Jeans to KanCan Jeans, The Rowdy Chick offers everyday clothing attire for women with sizes ranging from small to 3XL. The shop also features a Humble clothing line and accessories from local vendors Ortiz has partnered with to help push their products.

Ortiz said at The Rowdy Chick, customers can find pieces that reflect her own style as a businesswoman, mother and active community member.