Before becoming her own boss, Keltch worked in retail for about 10 years. When her daughter started working as an esthetician at Park Avenue Studios, Keltch decided to open her own boutique there.
“I love what I do,” she said. “I love, you know, choosing the things for people to buy.”
Zoolala offers a variety of trendy clothes, seasonal shoes, jewelry and accessories for women of all ages, Keltch said. She also carries a range of sizes from small to 3XL.
Kelch said much of her business comes from her neighbors at Park Avenue Studios, her neighbors’ clientele at the studio and word of mouth. Park Avenue Studios is a Kingwood building featuring 22 suites that is home to hair stylists, massage therapists and nail technicians.
Heather Vasterling, a neighboring tenant, said she enjoys shopping at Zoolala because although it is small, it never feels crowded and there is always something new and unique to buy.
“She rearranges it all the time to where it looks different but good,” Vasterling said. “It looks very good but it never looks cluttered, ever, with all the stuff she has in here.”
What makes Zoolala stand out from other boutiques is Keltch’s selection of custom-made items from Houston-area businesses, Keltch said. Her boutique sells shirts with Houston sports teams’ logos embroidered on them, glass pendants and bracelets made by Kingwood jeweler Suzanya, and leather earrings from Humble-area business K’Ren Designs.
Keltch said this special touch, coupled with her willingness to please shoppers, makes her small business worth visiting.
“Usually when it’s a just a one-owner store, that person is willing to go the extra mile to help you,” she said. “I will help you find extra things; I’ll look online if you want something special; I will go to any extreme to find it for you.”
1300 Stonehollow Drive, Kingwood
Hours: Tue.-Fri. 9:30 a.m.-5 p.m., Sat. 9 a.m.-2 p.m. closed Sun.-Mon.