How it works
Blue highway signs part of TxDOT program[/caption]Highway signs part of TxDOT program
Travel-related businesses looking to get their slice of the $68 billion direct travel industry in Texas can participate in the Texas Department of Transportation’s Logo and Directional Signs Program. The blue advertising signs drivers see on the sides of Texas highways are a result of the program.
Business owners can lease space on the signs to place a logo at a cost ranging from $900-$3,250 per year for main lane signs, and $150-$750 per year for ramp signs. The cost is determined by the daily traffic count for the area.
Only travel-related businesses—which include those selling gas, food or lodging; camping sites; 24-hour pharmacies; and those offering at least one primary motorist service—are eligible to participate in the program. Major shopping areas are also allowed to lease individual signs, according to LoneStar Logos & Signs, which partners with TxDOT to offer the Logo and Directional Signs Program.
TxDOT requires that businesses are located no more than 3 miles from an eligible highway.
