Jimi Cendana moved to Texas for the humidity as a way to help with one of his son’s health conditions.
He brought along with him his California-founded restaurant, Mafia Sushi. With more than 20 years of sushi chef experience, Cendana opened the first Texas eatery for the brand in July 2022 in Katy.
Cendana said he relies on face-to-face customer interactions to promote his business—emphasizing hospitality and great service over social media marketing.
“We have to give before we take,” Cendana said. “You smile [at] the customer and that speaks a lot.”
















