A grand opening celebration will take place Feb. 23 for the first location of Primo Hoagies to come to Houston's Inner Loop.

The chain specializes in Philadelphia-style cold and hot hoagies as well as cheesesteaks, wraps and antipasti salads. Hoagies are made with Thumann’s gourmet meats and cheeses and what company officials call a "secret blend of spices, and locally sourced, fresh vegetables," according to a Feb. 16 press release. Rolls are baked fresh throughout the day, and the shop also offers fresh-baked cookies, chips and drinks.

"Our expansion into Texas is a testament to the hard work and dedication of our entire team, and we are proud to be opening our second location in the state,” owner, President and CEO Nicholas Papanier Jr. said in a statement.

The 1,800-square-foot store will provide dine-in, takeout and delivery options, as well as catering services.

The new eatery will open at 4015 Washington Ave., Houston, with a ribbon-cutting ceremony at 9:45 a.m. The first 100 customers in line who are also rewards members will get a free Primo-sized hoagie. Throughout the day, customers in the chain's rewards program can purchase Primo-sized hoagies for $6.99.