Sloomoo Institute, an entertainment venue that offers multisensory play through handcrafted, artisanal slime experiences, launched its fourth flagship location at the Marq-E Entertainment center in Houston on Dec. 9.

The Houston opening follows Sloomoo Institute locations in New York, Chicago and Atlanta, which have welcomed over 1 million visitors to date, per a November news release. Tickets for entry start at $39 and includes a DIY slime kit to take home.

The details

The experiential destination is 23,000-square-feet and features installations meant to engage the senses of sight, touch, smell and sound.
The Sloomoo Falls attraction lets guests get "slimed" wearing ponchos. (Courtesy Sloomoo Institute)
Some of these experiences include:
  • FrooFroo’s Feels: a sensory touch wall for visitors to guide each other while blindfolded to experience a heightened sense of touch
  • Kinetic Sand Doons: sinuous, amorphic tables with towers of funhouse-style curved mirrors to reinvent the sandbox
  • Slimey Fossils: a custom hand-milled table to press and remove slime for an imprint effect
  • Planet Sloo: a 360-degree CGI video room that curates various “otherworldly” images
  • Slime & Repeat: an interactive art installation that grows with each visitor as guests pick new slime and stick it to the wall
  • Sloomoo Lake and Sloomoo Pond: over 500 gallons of slime to walk on for sensory-pleasing fun and a new obstacle course design with an overhead hanging installation of noodles
The entertainment space engages all five senses. (Courtesy Sloomoo Institute)
The background

Co-founders Karen Robinovitz and Sara Schiller launched Sloomoo Institute in 2019 to offer both in-person experiences and retail products.


This opening will bring over 100 full-time and part-time jobs to the Houston market, inclusive of people who identify as neurodivergent or on the autism spectrum disorder, as Sloomoo has a 10% neurodivergent hiring commitment it plans to fulfill by 2025, per the news release.
The founders of Sloomoo Institute said the experience is for the "kid in all of us." (Courtesy Sloomoo Institute)
What they’re saying

Robinovitz said in a statement that she and Schiller started the experience to bring joy to not just kids, but the “kid in all of us.”

“There’s something magical squeezing, smelling, stretching and hearing the sounds of slime,” Robinovitz said. “Not to mention being able to put your phone down to connect with yourself and the people around you.”