The inaugural Big As Texas festival took place May 10-12 in Conroe.

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According to festival officials, the three-day event brought in thousands of attendees, dozens of local Houston area businesses and helped over 40 nonprofit organizations.

Held at the Montgomery County Fairgrounds, the festival included activities such as pig races, live mural art, ax throwing, on-site hat making and barrel racing. The 2024 music lineup included popular country music stars such as Thomas Rhett, Dierks Bentley, Midland, Maddie & Tae, Corey Kent, Chase Matthew and Mackenzie Porter.

The festival is intended to return to Montgomery County in 2025.