H-E-B opened its newest location, H-E-B Harper’s Trace, Dec. 4 at 10200 Hwy. 242, Conroe. The 102,000-square-foot store will feature hundreds of H-E-B Organics options and its H-E-B Select Ingredients—a line consisting of H-E-B brand products that excludes ingredients such as high fructose corn syrup and artificial flavors.

Other features include:

• large assortment of Texas-made products;


• Healthy Living department featuring bulk foods, including nuts, grains, dried fruits and snack mixes, as well as vitamins and natural beauty products;


• fresh seafood market;


• fresh meat market;


• full-service scratch bakery and tortilleria;


• cheese department with more than 350 specialty, local and imported cheeses;


• wine and beer selection with more than 2,100 bottles of wine and 350 beers;


• H-E-B fuel station and car wash; and


• pharmacy with drive-thru option.