Right now, Amazon is looking for a new place to call home and officials are pulling out all the stops to convince the retail giant on why they should choose Houston.

This decision has the potential to bring an entirely new industry to Space City.

"There's no reason why they should select any other city than the city of Houston," Mayor Sylvester Turner said. "And that's coming from an objective source."

Houston is looking to stand out among 238 communities as Amazon searches for a second headquarters outside of Seattle.

Wherever the company goes, it is creating 50,000 new jobs. The largest employers in Houston have an average of about 10,000 to 12,000 employees.

"They might bring as much as a $5 billion investment to build all the office space needed to accommodate all those employees, so this is a great opportunity for Houston," said Bob Harvey, CEO of the Greater Houston Partnership.

Houston is touting what we know is special about this city: The people, the diversity, the business climate, being world renowned in energy, medicine, space, and manufacturing.

At the center of it all is a name they believe will stick: The Innovation Corridor, a 4-mile area stretching from Rice University and the Texas Medical Center to downtown.

"Beyond just the sheer scale of it, the significance of working with Amazon, this highly innovative disruptive company, they would be a great addition to the Houston economy," Harvey said.

The city said it hopes to be disruptive in its invitation to Amazon.

But don't think of this as trouble. Disruptive thinking can bring big ideas.

"There's no better place to take that thinking than into Houston and this 'Innovation Corridor,'" Harvey said.

The best of what Houston has to offer, with an unparalleled workforce waiting and a city that knows how to shake things up.

"Houston and Amazon are kindred spirits. Where we think big, we get things done," Harvey said.

Amazon is not talking about when it plans to make a decision, or even come out with a short list of the possible cities in consideration. But there are reports a short list could come sometime early next year.

To see more about the campaign, visit www.houston.org.

From ABC13