The new store features apparel such as ponchos, cowboy and casual boots, belts, wallets and the company's first custom hat bar in its nearly 4,000-square-foot space, which makes it the largest Lucchese retail store opened according to the release.
“Lucchese Baybrook marks our 19th Lucchese store, and it is slated to be our most bespoke experience yet,” Lucchese President Doug Kindy said in the release.
The store will also have a professional hat shaper and space for customers to design custom boots that will be made in El Paso, according to the release.
The company plans to hold a grand opening party April 1 that will feature snacks, drinks, giveaways and country music.
Lucchese last expanded its Texas retail footprint in October with a store opening in Midland. 888-582-1883. www.lucchese.com