League City promoting small businesses with holiday season events

This holiday season, League City is promoting small businesses affected by COVID-19 and encouraging residents to shop local. (Courtesy city of League City)
This holiday season, League City is promoting small businesses affected by COVID-19 and encouraging residents to shop local. (Courtesy city of League City)

This holiday season, League City is promoting small businesses affected by COVID-19 and encouraging residents to shop local. (Courtesy city of League City)

This holiday season, League City is promoting small businesses affected by COVID-19 and encouraging residents to shop local.

The "Shop Small Holiday Campaign" kicks off at a press conference at 10 a.m. Nov. 17 at the newly renovated League Park at 512 Second St., League City.

A partnership between the city of League City, the League City Regional Chamber of Commerce and the Bay Area Houston Ballet and Theatre, the campaign includes a printed holiday gift guide, featuring 50 items from 23 locally owned stores, holiday coupons, a digital marketing outreach targeting city visitors and a social media campaign featuring characters from the theater's upcoming performance of "The Nutcracker", according to a city news release.

The gift guide will be available for residents to pick up at League Park, League City City Hall, Helen Hall Library, Hometown Heroes Park Recreation Center, Johnnie Arolfo Civic Center, the League City Regional Chamber of Commerce, area hotels and the 23 stores featured in the guide. All 23 stores in the guide are offering a coupon good until Dec. 31, and the coupons can be found on the Discover League City app, according to the release.

“Locally owned small businesses are the backbone of our community, and many of them are struggling right now,” Economic Development Director Scott Livingston said in the release. “By shopping local, you can not only help them, but also the community of League City as well. For every dollar spent at a League City small business, 67 cents will stay right here in our community.”


Additionally, the League City Convention and Visitors Bureau is launching a social media and digital marketing campaign to encourage people to visit League City to shop and enjoy local holiday activities. From Nov. 17-Dec. 6, the city is also running a "20 Days of Shopping Local" social media campaign to support local businesses, the release reads.

In another effort to help small businesses, the city and Strawberry Hill Boutique are hosting the Mouse King Market from 10 a.m.-5 p.m. Nov. 28. It will feature more than 50 local vendors in the parking lot at 144 Park Ave., League City, across from League Park.

Some proceeds from the event will go to Interfaith Caring Ministries to help League City residents affected by COVID-19. Shoppers can bring toys to the event to donate, according to a separate news release.

For more information, email strawberryhilltexas@gmail.com.

At 6 p.m. Nov. 28, Mayor Pat Hallisey will light the official 20-foot tree League City tree. Normally held at the library, the event will move to League Park to provide more space for social distancing, according to a release.
By Jake Magee
Jake Magee has been a print journalist for several years, covering numerous beats including city government, education, business and more. Starting off at a daily newspaper in southern Wisconsin, Magee covered two small cities before being promoted to covering city government in the heart of newspaper's coverage area. He moved to Houston in mid-2018 to be the editor for and launch the Bay Area edition of Community Impact Newspaper.

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