Local firefighter serves up one-of-a-kind flavors at Tongue in Cheek Ice Cream in Richardson

Blueberry Cheesecake, Cookies n' Cream and Caramel Crack are among the most popular flavors at Tongue in Cheek Ice Cream. (Makenzie Plusnick/Community Impact Newspaper)
Blueberry Cheesecake, Cookies n' Cream and Caramel Crack are among the most popular flavors at Tongue in Cheek Ice Cream. (Makenzie Plusnick/Community Impact Newspaper)

Blueberry Cheesecake, Cookies n' Cream and Caramel Crack are among the most popular flavors at Tongue in Cheek Ice Cream. (Makenzie Plusnick/Community Impact Newspaper)

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Brett Smith opened the business in 2009. (Makenzie Plusnick/Community Impact Newspaper)
Brett Smith had been working as a Richardson firefighter for more than 20 years when he opened his own ice cream shop in July 2019. The name, Tongue in Cheek Ice Cream, is a nod to his fellow firefighters’ knack for wit and irony.

“One thing about firemen—we are highly sarcastic,” he said.

Smith’s love for making ice cream came during a short stint working in a local ice cream shop. He eventually found the location for his own shop off Arapaho Road in the fire district where he worked.

Tongue in Cheek offers 24 flavors ranging from traditional, such as chocolate and vanilla, to unique, such as Banana Cream Pie and Caramel Crack. The ice cream is made in-house, and the flavors, which change seasonally, are based on Smith’s own ideas as well as customer suggestions. During Hatch pepper season, Tongue in Cheek adds a Hatch pepper butter pecan flavor to the menu.

“[I like] getting creative with flavors, like spicy flavors,” he said. “It’s kind of weird for a lot of people, incorporating savory to ice cream.”


The business was uniquely equipped to handle the coronavirus pandemic when it hit in March. The shop had been offering delivery since January, but the service really took off when people started spending more time at home, Smith said. Tongue in Cheek also has a drive-thru window that makes it easy for customers to get fresh ice cream from the safety of their cars.

Since opening, Smith said Tongue in Cheek has seen an overwhelming amount of support. In turn, Smith said he makes an effort to give back to the community.

“We make a point to get very involved in our schools and donate as much as we can to them,” he said.

Tongue in Cheek Ice Cream

526 W. Arapaho Road, Richardson

972-685-5070

www.tongueincheekicecream.com

Hours: Mon.-Thu. 11 a.m.-9 p.m., Fri.-Sat. 11 a.m.-10 p.m., Sun. noon-9 p.m.
By Makenzie Plusnick
Makenzie graduated from Tarleton State University in 2019 with a degree in communications. While in school, she interned at the Weatherford Democrat and was editor of Texan News Service, a news outlet at Tarleton. She enjoys true crime podcasts, riding horses, and spending time with her dog.


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