The Texas Forever Fest will take over Haggard Park to Downtown Plano to celebrate Texas’s past, present and future.

The event will be held March 23 and will feature live music, food trucks, market vendors and more, said Madeline Walker, special events coordinator for the city of Plano.

“Everything that we do is centered around Texas,” Walker said. “We make sure our vendors celebrate Texas heritage and culture. Same thing with the artists on the main stage.”

The backstory

Texas Forever Fest is a “family-friendly party,” Walker said, adding that it started as a City Council initiative. The first festival was held in 2022 and was well received by the community.


“They wanted to see something that was loosely related to Texas Independence Day and was a big celebration of Texas and our culture and heritage,” Walker said. “It’s about celebrating where we’re at with the state and where we’re going in the future.”

What to expect

Along with live music and vendors, Walker said Texas Forever Fest will feature a Kids Zone that will include inflatable bounce castles. Additionally, a trick roper will be present who will not only perform a demonstration but also teach children rope tricks.

To ensure the festival covers all areas of Texas heritage, a Native American drum circle demonstration will take place.


The only ticketed portion of the fest is the Spirit of Texas tasting, a whiskey tasting hosted by the Texas Whiskey Festival organizers. The tasting will include several samples from several Texas-based distilleries, adding that representatives from each will talk attendees through the distilling process. Tickets for the tasting are on sale now.

Food vendors include Ye Olde Butcher Shop and Fletcher’s Corny Dogs. Lastly, the city is partnering with the Fillmore Pub for beer purchases.

Bands and artists who will perform at the festival will be announced on the event’s Facebook page.

Quote of note


“There’s so much that we pack into the event that is approachable and accessible to so many different kinds of people, and we want to make sure this event is accommodating,” Walker said. “If anyone is nervous about attending or worried about what they might encounter there, it’s just a big party, we want to celebrate.”