Red Swagger

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Southlake store sells fashionable clothing

With a selection of trendy and exclusive mens-and-women’s clothes, Southlake-based retailer Red Swagger knows what is hot and what is not.

Owner Wesley Redwine opened Red Swagger eight years ago in Cedar Hill while he was still in college.

“My father always kept me and my brother in the nicer clothing [when I was young],” Redwine said. “I’ve always been around a Nordstroms Rack or a Neiman Marcus, so that is kind of what I did with the store: nice clothes at a 15–20 percent discounted price.”

After a period of time operating the store in Cedar Hill, Redwine decided to move his store to Arlington before finally settling down at the Shops of Southlake across from Southlake Town Square.

While people of all ages shop at Red Swagger, the retailer’s target audience are adults 25 and older.

“The No. 1 thing that I want people to know about us is that we really cater to our area. So when we pick clothes we pick things that we know will work in Southlake; as opposed to you being at a department store and one person buys for the store [all across the nation]. We take the time to put in our two cents and say, ‘That might not work for us,'” Redwine said. “We also order and do not have an abundance of any one style so that gives our customers more of an exclusive feel because you’re not going to go somewhere else and see somebody else in it. That’s what sets us apart.”

The store also carries clothing from about 60 designers; most of whom produce their clothes in the U.S.

To select his clothes for the next season, Redwine and his father Michael, who helps run the store, attend the Magic Marketplace fashion trade show in Las Vegas where thousands of vendors gather to show off their latest clothing lines.

While fashion trends are notoriously hard to predict, Redwine has noticed a pattern.

“I just continually see the older trends that keep coming back more and more,” he said. “It’s the stuff that you have seen before that comes back regardless of how cool it was earlier.”

Red Swagger

1251 E. Southlake Blvd., 817-421-1171, Hours: Mon.–Sat. 10 a.m.–7 p.m., Sun. noon–6 p.m., www.redswagger.com

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Kyle G. has been in the newspaper business since 2006. A graduate of The University of Texas at Tyler, he filled nearly every position with the student-run newspaper, The Patriot Talon. After moving to South Dakota, Kyle G. became the senior city government reporter for the Watertown Public Opinion, a daily newspaper serving a community of 20,000 residents. Kyle G. is now the editor of the Grapevine/Colleyville/Southlake (GCS) edition of the Community Impact Newspaper. He covers transportation, business, city and education news.
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