Simplicity Esports and Gaming Co. is set to open at The Shops at Highland Village in a 2,572-square-foot space at the beginning of 2020. The company will be located at 1700 Cottonwood Creek, Ste. 140, Highland Village, according to city documents. It is a North American organization that operates retail esport centers, providing a space for novice and professional gamers to compete at esports in a social environment, according to the company's website. A phone number is not yet available for this location. www.ggsimplicity.com