Jinbeh keeps the focus on family at Lewisville, Frisco and Las Colinas restaurants

Jinbeh offers hibachi and sushi at its restaurants, all prepared fresh and, in the case of hibachi, in person. (Liesbeth Powers/Community Impact Newspaper)
Jinbeh offers hibachi and sushi at its restaurants, all prepared fresh and, in the case of hibachi, in person. (Liesbeth Powers/Community Impact Newspaper)

Jinbeh offers hibachi and sushi at its restaurants, all prepared fresh and, in the case of hibachi, in person. (Liesbeth Powers/Community Impact Newspaper)

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Three dishes to try at Jinbeh. (Photos by Liesbeth Powers/Community Impact Newspaper)
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Aya Matsuda took over most of the family business in the early 2000s and takes care of the daily operations at all three locations in Lewisville, Frisco and Las Collinas. (Liesbeth Powers/Community Impact Newspaper)
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Another dish offered at Jinbeh is the New Orleans Roll (4.95). (Liesbeth Powers/Community Impact Newspaper)
Closing the doors for about a month and a half was a heartbreaking experience for the owner of Jinbeh, a restaurant with more than 30 years of history in the North Texas area.

“Every restaurant that’s been around for a long time can tell you they’ve hit lows, and they’ve hit highs, but they’ll  find ways to hang in there,” Jinbeh owner Aya Matsuda said. “This one was a monster—it was a beast—because we were forced to close our doors.”

Hibachi and sushi are meant to be eaten directly after they are prepared, Matsuda said, so staying open without being able to use the dining room was not feasible.

“Once they allowed us to open back up again, we did right away,” she said.

The restaurant stayed busy after reopening, according to Matsuda. But as coronavirus case totals have risen again, business has noticeably dropped.

“We’re optimistic right now,” she said. “We do have a plan in place if we do shut down. When we’re ready to open again, we’ll open.”

The pandemic has slightly changed the atmosphere in Jinbeh’s dining room, where strangers used to bump elbows around the open grill. Now, couples sit on opposite ends of the six-foot-long tables, and seats are left open when larger parties come in.

“We’re cooking for a lot smaller parties,” Matsuda said. “There’s a little less talking.”

One thing the pandemic has not changed is the quality of food that Jinbeh offers, even as the prices of meat and other vendor items rise, Matsuda said.

That, and the restaurant’s head chefs, create phenomenal food for their guests, Matsuda said.

Because Jinbeh is a family-owned business, many members of the staff have become like family to Matsuda over the years.

“It’s just awesome because we all know each other, and we all love each other,” she said.

That familial bond makes surviving these tough economic times even more important, Matsuda said.

“We financially sacrifice ourselves for our [staff],” Matsuda said. “They’re the most important [part] in the company—they’re all family.”


2440 S. Stemmons Freeway, Ste. A, Lewisville



Lunch: Mon.-Fri.: 11 a.m.-2 p.m.,

Sat.-Sun.: 11:30 a.m.-2:30 p.m.

Dinner: Sun.-Thu.: 5-9 p.m., Fri.-Sat. 5-10 p.m.
By Liesbeth Powers
Liesbeth graduated from Baylor University with a degree in new media journalism in December 2018. She gained her newspaper experience as a staff writer and multimedia editor at her campus paper, The Baylor Lariat. Liesbeth joined the Community Impact team in August 2019, where she reports on all things Plano and Richardson, including Plano City Council and Dallas Area Rapid Transit.


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