What actually happened was quite the opposite, according to director of sales and marketing Adam Thompson. In March, calls were fewer but more decisive, he said.
“The few calls that we were getting were people ... that were ready to move forward,” Thompson said. “So, even though we were getting less leads, the quality of the leads that were coming in [was] much higher.”
As more people stayed home through April, May and June, the calls increased, bringing in roughly 25% more work than in previous years.
“It’s stayed busy,” Thompson said. “We’re having a record month in sales [in June].”
Due to the pandemic, permit approval from cities slowed down, as did approvals from homeowners associations. Texas Traditions helps facilitate both permit processes for its customers.
Another problem for project timelines has been a delay in lumber deliveries. Many wood mills have slowed or stopped production over the last few months, Thompson said. To best prepare and execute each build, Texas Traditions is being upfront about the fact that the build will happen, but the time frame will likely be pushed back, he said.
“It’s better to under-promise and over-deliver than over-promise and under-deliver,” Thompson said.
In Texas Traditions’ more than a decade of business, the company has shifted from a roofing company to a fencing business and now operates as the outdoor living company—with an affinity for pool craftsmanship—that it is today.
The company recently crafted a mission statement as a message to its customers and the community, with references to its “high-quality materials” and to providing the “best customer service possible.” This statement, along with Texas Traditions’ five-year workmanship warranty, shows what the company stands for, Thompson said.
Texas Traditions Outdoors:
762 N. SH 121 Business, Lewisville
Mon.-Fri. 8:30 a.m.-5:30 p.m., closed Sat.-Sun. (office hours)