The Discover Coppell marketing campaign will receive more funding after the City Council approved an additional $224,000 for the initiative.
Discover Coppell is a joint initiative between the city and the Coppell Chamber of Commerce. The campaign launched in October and aims to bring awareness to Coppell’s attractions while also encouraging people to visit. The campaign’s website includes things to do, events, and places to eat, shop and stay.
The campaign’s original budget was $165,000 but has increased to $389,000, according to the Jan. 24 agenda item. The additional $224,000 was approved for the remainder of this fiscal year and is available through the city’s hotel tax fund.
The chamber of commerce, which oversees the campaign, requested additional funding for promotional tools, such as billboards and digital displays, agency services, and contractor management, which implements staff interaction with local corporations.
