The AllianceTexas project in North Forth Worth celebrated its 35-year anniversary in 2024. The development has created more than 66,000 jobs and left a $119.8 billion economic impact on the region since its inception.

Here’s a list of three impacts in the Alliance area that will continue to help shape the region in years to come.

1. H-E-B unveils new North Fort Worth store

The grocery giant, which opened April 10, is located in the Alliance area of Fort Worth at 3451 Heritage Trace Parkway.

The Alliance store features:
  • 128,650 square feet
  • A full-service pharmacy
  • An outdoor essentials department
  • A True Texas BBQ restaurant
  • A bakery
  • A deli
  • Fresh sushi
  • Handmade tortillas made daily
  • Curbside and home delivery
This store marks the fifth H-E-B location in the Dallas-Fort Worth area. The Alliance store is led by the store’s top leader Chase Bowman and employs about 750 people, 90% of whom are from the local area, Bowman said.


2. USDOT awards $80M to launch Smart Port at AllianceTexas

The U.S. Department of Transportation bestowed an $80 million grant to increase supply chain resilience by providing real-time tracking of goods and services as they move through the new Smart Port at AllianceTexas.

The Smart Port is a $262 million public-private partnership between the following entities:
  • Texas Department of Transportation
  • City of Fort Worth
  • City of Haslet
  • North Central Texas Council of Governments
  • Hillwood
A news release states the project includes $96 million of private sector investments and connects the AllianceTexas Inland Port to the Dallas-Fort Worth regional, state and national transportation networks, which include the Texas Connected Freight Corridor, Interstate 35 and Interstate 45.

3. AllianceTexas building to be renovated for use in new media designation


Fort Worth City Council approved the city’s second media production development zone, or MPDZ, Dec. 10. Included in the new zone is the Alliance Center East No. 3 building in the AllianceTexas development.

According to city documents, creating the MPDZ allows Alliance Center East No. 3 to be renovated into a soundstage and production hub that can accommodate both large-scale film productions and long-term television tenants.

Recent TV and film projects produced in the city include "Miss Juneteenth," "12 Mighty Orphans," "Yellowstone" and "Landman."