Simply Eclectic Boutique is now open for business at 432 N. Main St., Ste. 500, in Keller.

According to the city’s Facebook page, the boutique specializes in women's clothing and accessories including:
  • Shoes
  • Purses
  • Hats
  • Custom jewelry
The Facebook stated owner Jodi Piccarreto started out salvaging used furniture and making custom jewelry, but after losing her job earlier this year, she casually tossed around the idea of opening a place where she could sell her jewelry to her husband, Chris, and he encouraged her to make it happen.

According to the Facebook post, Piccarreto has since found another job in addition to running the boutique. She has help running the store from her daughter Jersey and friend and fellow jewelry maker Patricia Mayo.

“It takes a village,” Piccarreto said, “and I have a really good village.” 817-379-3340. ​​