Macy's department stores are debuting a new store format that is coming soon to Southlake Town Square. The concept, called Market by Macy's, will open Feb. 6 at 321 State St., Southlake, at the former location of Whole Earth Provision.

The store will provide a boutique shopping experience with Macy's-branded fashion. New products from specialty designers and local Texas brands for men, women, children and the home will also be available, according to a Macy's news release.

Additionally, within Market by Macy’s, an exclusive beauty shop and brand will be introduced called Getchell’s Apothecary. The beauty shop and product is inspired by the first female executive to work in retail, Margaret Getchell, according to the news release.

The 20,000-square-foot space also debuts an in-store food and beverage concept named Herald, as a nod to Herald Square. Herald will offer breakfast, lunch and snack menus daily as well as choices of craft beer and wine, according to the news release.

Market by Macy’s also offers an event space designed to accommodate a range of community-driven programs, from cooking tutorials and book signings to crafting and fitness classes. Similar to full-line Macy’s stores, shoppers will have the option to buy online and pick up in store, and returns can be made at Market by Macy’s “Happy to Help You” desk. www.macys.com