Developer and property owner Mark Goodwin was back at Colleyville City Council during the July 6 meeting asking for a rezoning of 13.84 acres near Pool Road and Wilkes Drive.

He has proposed building a housing development called The Bluffs at Colleyville on three separate occasions, but all have been rebuffed by council.

This was the first reading of the ordinance so no action was taken. It will go back before council during the Aug. 20 meeting. Due to opposition from nearby residents, a super majority—six of seven votes—would be needed to approve it.

City officials said there are 147 responses from the public for the development, with two in favor.

The Planning and Zoning Commission approved the rezoning, 5-1, during a July 8 meeting, according to the presentation.


What they’re saying

“I didn’t go into this land naive like people have proposed,” Goodwin said. “I looked at what it was zoned for. ... It’s adjacent to Ross Downs [subdivision] and it made sense that we went in there and developed it similar to Ross Downs.”

The background

The most recent denial for the single-family development was a 4-3 vote on Dec. 19, 2023.


The first proposal for rezoning the land from agricultural to a single-family residential estate to create the neighborhood was denied without prejudice in a 6-0 vote by council Feb. 21.

A second attempt at rezoning happened on June 20 and was also denied 6-0 without prejudice.

The details

The previous iterations of the plans have gone from 19 lots to 14 lots to nine lots, similar to the one presented in December. An existing house on the property would be demolished to make way for the development if approved, according to the presentation.


A primary entrance would be on Pool Road with emergency access from Wilkes Drive, according to the developer. There would be two open spaces and more trees would be saved in the latest plan—70%.

Goodwin said he would donate 2 acres to the city for parks or trails in the area.

“I’m proposing to give everybody a compromise—it is 70% trees,” Goodwin said. “Your ordinance is 50%. I’m well above everything that you’ve ever asked of a subdivision in this city. I’ve been here 39 years helping people in subdivisions. I work with other cities and everything. I’m willing to compromise. I’ve bent over backward.”