With businesses struggling to attract customers amid coronavirus restrictions, the city of Colleyville is kicking in money to help.
Colleyville City Council passed a resolution at its June 15 meeting to help local businesses through two advertising programs.
“It is a real critical time for businesses as we move forward through the pandemic, through the rest of the year and moving into next year. ... We are trying to give [local businesses] as much help as we can,” Mayor Richard Newton said.
The first effort is called the C-POP program, which will pair small businesses with the city’s audiovisual technology team to make one-minute promotional videos, according to Assistant City Manager Adrienne Lothery. In addition, the program will give the businesses a $1,000 cash grant to promote the videos through social media and other marketing platforms.














