Former Dallas Cowboys fullback Chris Gronkowski and his company, Ice Shaker, will try to break a Guinness World Record for most protein shakes shaken simultaneously. The current record is 616 people, according to the Guiness website.

The event will be held at Dragon Football Stadium in Southlake, and some proceeds will benefit the Dragon Youth Football Program. There will be games set up for cornhole and pickleball as well as a punt, pass and kick competition; a 40-yard dash; and jumping competitions.

Ice Shaker was founded in 2016 by Gronkowski, and investors include Dallas Mavericks owner Mark Cuban and Gronkowski’s brother, Rob, a former NFL tight end. The company has sold more than 1 million bottles that keep drinks cold for more than 30 hours, a news release stated.