Chinthongprasert bought the Southlake location, the only one in Texas, in 2021 after moving to the city from Thailand. The shop specializes in petite cake doughnuts with over 50 flavors. It combines bright colors; floral wall patterns; cardboard characters, such as the Doughnut Dude and the Doughnut Dog; and doughnut flavor categories, such as Funkadelic, Far Out and Groovy, that meld together to create a 1970s atmosphere, Chinthongprasert said.
She added popular doughnut choices include the maple brown sugar with bacon; apple pie; coffee cake with mocha icing and raspberry truffle; and a cake doughnut with raspberry icing, drizzled with raspberry sauce and topped with chocolate chips.
For Chinthongprasert, the shop is more than just a place offering unique doughnut flavors; it's a way to give back to the community.
In July, Chinthongprasert attended the Southlake Foundation's Youth Entrepreneur Summit at Southlake Tutoring Academy, which encouraged local high school students to present and promote their businesses. There she met a nonprofit group called Plate To Purpose, whose mission is to help mitigate food insecurity and food waste by partnering with local restaurants to salvage leftover food and donate it to charities, such as Grace Grapevine.
After becoming one of three business owners to partner with the nonprofit, Chinthongprasert began saving leftover doughnuts each day for the group to pick up. The group then donated the food to Grace, which parceled it out to community residents, she said.
“We grow thanks to the support of the community, so I love to give back," she said. "It's a must.”
While Chinthongprasert said she plans to expand her community service into the other nearby chambers of commerce—such as Grapevine, Keller and Roanoke—at the end of the year, right now she is focused on helping Southlake.
“Even though it's not my hometown, I feel like home here,” she said. “I feel connected with people, and they are so friendly and warm welcoming, and I feel their support, so I want to give back to them.”
- 601 E. Southlake Blvd., Southlake