Jakes Burgers continues to do more than is necessary to keep diners safe, Shier said, with regular cleanings every two hours, a face mask requirement for employees and employee health checks.
The Grapevine Main Street location, which has been open since 2012, has also found ways to stay engaged with the community, she said.
“We really [focused] on taking extra care of our guests to make sure we were there to add a little brightness,” Shier said. “We’re a family-owned business. These are our friends, and this is our home.”
In facing numerous obstacles, including a disruption to the restaurant industry’s supply chain, it was teamwork that has helped Jakes Burgers and Beer weather the pandemic and the recent winter storms, Shier said.
For some longstanding brands, change can be slow, Shier said.
But that’s not the case at Jakes, she said, thanks to the commitment of owners Greg and Diane Garvey. The Garveys supported local distributors for beef, bread and other products and took care of team members first, Shier said.
“That allowed the restaurant to maintain a high level of quality,” she said.
Loyal customers responded well to family boxes, margaritas to go and other offers, and the Main Street location partnered with local car dealerships to provide meals on weekends, Shier said.
The Burger of the Month list ranges from February’s Chipotle burger to April’s Korean-inspired Gangnam Style Burger to The Fire Truck, “a spicy number” for September. Beyond burgers, Jakes offers sandwiches, salads and sides. Breakfast is served daily at the Grapevine location.
The company has seen record sales in March, said Shier, who attributed that to people feeling more comfortable going out.
The Grapevine location has bounced back 10 times over, she said, and guests are filling up on Main Street all while being respectful with masks and distancing.
“We cannot be more thankful to our guests, new and old, who have sustained us during this,” Shier said. “We are forever indebted to your extra to-go order and the calls and emails of encouragement.”
Jakes Burgers and Beer is located at 520 S. Main St., Ste. 201, in Grapevine. Phone: 817-564-0048 Website: www.jakesburgersandbeer.com Hours: Mon.-Thu. 7 a.m.-10 p.m., •Fri. 7 a.m.-11 p.m., Sat. 8 a.m.-11 p.m., Sun. 8 a.m.-9 p.m.