“I always wanted to have my own cafe [with] an organic concept, a healthy concept,” Oz said. “I eat here all the time. … I sell what I enjoy.”
The cafe sells fresh juices, smoothies and smoothie bowls made with a selection of fresh fruits, vegetables, yogurt, protein and different toppings. But it also has an extensive menu of sandwiches and salads for those who would like something more substantial to eat.
There is something for everyone, and the food and drinks are made with natural ingredients with no added sugar, concentrate or preservatives, Oz said.
To keep diners happy, Oz periodically adds new dishes. He recently introduced grain bowls made with white rice, pinto beans and a choice of chicken, salmon or tofu.
Oz said he wanted to add them because many customers wanted to incorporate more protein into their diet. There is also no shortage of gluten-free, dairy-free, vegan and vegetarian options on the menu for diners with dietary restrictions.
“[Customers] are happy because they’re having healthy food, and they enjoy it,” he said.
Pure Cafe also offers shots of wheatgrass. One shot of wheatgrass contains the same nutrition content as 1.5 pounds of vegetables, Oz said.
“People don’t want to eat 1.5 pounds of vegetables; they just drink that little 2-ounce shot,” he said.
The cafe also offers a juice-cleanse program. With the program, customers come in the morning to pick up six prescribed juices, which they drink throughout the day to replace regular meals, Oz said.
But for those who are craving something sweet, Pure Cafe has gelato, a healthier choice to ice cream.
“It’s not just about purifying your body; it’s also purifying your soul,” he said. “If you’re taking care of your body, you’re taking care of your soul, too.”
1244 Prospect St., Southlake
Hours: Mon.-Fri. 8 a.m.-7 p.m., Sat. 9 a.m.-7 p.m., Sun. 11 a.m.-5 p.m.