Brilliant Earth will be opening in Southlake early 2025, according to Brilliant Earth Chief Brand Officer Pamela Catlett.

“We’re thrilled to reach more customers in Texas with our new Southlake showroom, providing our renowned appointment experience alongside our new try-on bars,” Catlett said. “The Southlake showroom will be Brilliant Earth’s fourth location in Texas.”

According to their website, Brilliant Earth sells ethically-sourced fine jewelry including engagement rings, necklaces, gemstones, earrings and bracelets. They use recyclable and sustainable materials and apply energy-efficient practices to minimize their carbon footprint.

The location was formerly Apricot Lane Boutique, which sold women's clothing.