Custom golf club fitter Club Champion opened a new store location Aug. 1 at 1101 E. Southlake Blvd., Southlake.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping and Titleist. The opening marks the company’s 10th location in Texas, according to a Club Champion news release.

The 3,300-square-foot Southlake store features three indoor hitting bays with launch monitors for analyzing performance, a training system to find the perfect putter, and a build shop for hand-repairing and assembling golf clubs, according to the news release. The space also includes a demo matrix to display the head and shaft options that make up 65,000 hittable combinations, according to the news release.

“Southlake is the latest stop in Texas on our quest to give golfers the best possible custom golf clubs in the industry,” Club Champion founder Nick Sherburne said in the release. “Our goal remains finding the best combination of components to help customers lower their scores and better enjoy the game.”

In celebration of the opening, the Southlake location will offer full bag fittings for $100 or any other fitting type for $50 with an applicable club purchase.