The North Face will be moving into its permanent location July 17 at Grapevine Mills, located at 3000 Grapevine Mills Parkway, Ste. 221, according to store officials.

Named after “the most challenging side of the mountain,” The North Face was founded in 1966, according to its website. The brand’s missions are building the best gear for the outdoors, supporting the preservation of wild places and inspiring a global movement of outdoor exploration, per its description on the mall’s website. The store sells men’s, women’s and kids’ outdoor apparel and footwear as well as backpacks and bags.

A temporary store, which opened in March, took over the space from the “Stranger Things” pop-up store.

The new store will be 8,020 square feet, according to a filing with the Texas Department of Licensing and Regulation. The cost for the renovation was $610,450.