FIRST LOOK: First-of-its-kind shopping concept Market by Macy’s unveiled in Southlake

Macy’s Brand Experience Officer Rachel Shechtman has brought her expertise to Southlake with Market by Macy's. (Miranda Jaimes/Community Impact Newspaper)
Macy’s Brand Experience Officer Rachel Shechtman has brought her expertise to Southlake with Market by Macy's. (Miranda Jaimes/Community Impact Newspaper)

Macy’s Brand Experience Officer Rachel Shechtman has brought her expertise to Southlake with Market by Macy's. (Miranda Jaimes/Community Impact Newspaper)

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Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
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Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
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In addition to clothing, home goods and wares can be found at Market by Macy's. (Miranda Jaimes/Community Impact Newspaper)
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Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
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Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
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Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store, even in its Herald Cafe. (Miranda Jaimes/Community Impact Newspaper)
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The children's section caters to its target audience with entertainment and clothing options. (Miranda Jaimes/Community Impact Newspaper)
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Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
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Market by Macy's offers an assortment of boutique clothing options assorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
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Herald Cafe in Market by Macy's features coffee, wine, beer and snacks and has menus for breakfast and lunch. (Miranda Jaimes/Community Impact Newspaper)
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Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
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Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
After founding a themed retail boutique in New York in 2011, Macy’s Brand Experience Officer Rachel Shechtman has brought her expertise to Southlake.

Market by Macy’s opened Feb. 6 in Southlake Town Square, officially making its national debut. The store was developed in partnership by Shechtman, who said Market by Macy’s was designed to give people an experiential and communal shopping experience.

“The way we talk about this space is [as] a social shopping space that celebrates discovery, community and convenience,” she said.

Market by Macy’s features an assortment of boutique clothing and home decor items, including items previously only seen from shopping online, such as Bombas socks and shirts and APL shoes. Products for both men and women are offered, and a children’s section includes items from clothing brand Rockets of Awesome as well as a foam play area and a light board.

The store also brings to the shopping experience two new brands: an exclusive beauty shop called Getchell’s Apothecary and an in-store cafe called Herald, where people can purchase coffee, wine, beer, breakfast, lunch and snacks.


“We want it to feel like we're hosting people,” Shechtman said. “Like, ‘Welcome to our home,’ but in a way that feels natural and authentic. We are very much a store, but we also want it to be a joyful experience and an inviting experience.”

To that end, the store has included elements, such as couches, neon lighting and other staging elements, to help guide shoppers through each experiential section. One wall of the store is dedicated to a calendar that features community events the store will host and invites others to attend.

When targeting a market for the store, Shechtman said the Macy’s team looked to where it had existing customers, but not a store. These locations give amenities, like Market by Macy’s Happy to Help desk, a place to shine, she said, since customers can place orders or return items without having to drive to a mall.

“It's a way to service our customers but also offer something new,” she said.

Southlake is the first location nationwide to have a Market by Macy’s, but future locations in Washington, D.C., and Atlanta have also been identified.

Each store will have items that represent its location. For instance, Southlake’s store features brands local to Texas, such as Texas Standard clothing items and coffee from Oak Cliff Coffee.

“In a big company like Macy's coming into a community, you want to have authority and authenticity,” Shechtman said.

Market by Macy's

321 State St., Southlake

817-527-3700

www.marketbymacys.com

Hours: 10 a.m.-9 p.m. daily
By Miranda Jaimes

Editor, Frisco & McKinney

Miranda joined Community Impact Newspaper as an editor in August 2017 with the Grapevine/Colleyville/Southlake edition. In 2019 she transitioned to editor for the McKinney edition. She began covering Frisco as well in 2020. Miranda covers local government, transportation, business and nonprofits in these communities. Prior to CI, Miranda served as managing editor for The Prosper Press, The Anna-Melissa Tribune and The Van Alstyne Leader, and before that reported and did design for The Herald Democrat, a daily newspaper in Grayson County. She graduated with a degree in journalism from Oklahoma Christian University in 2014.



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