FIRST LOOK: First-of-its-kind shopping concept Market by Macy’s unveiled in Southlake

Macy’s Brand Experience Officer Rachel Shechtman has brought her expertise to Southlake with Market by Macy's. (Miranda Jaimes/Community Impact Newspaper)
Macy’s Brand Experience Officer Rachel Shechtman has brought her expertise to Southlake with Market by Macy's. (Miranda Jaimes/Community Impact Newspaper)

Macy’s Brand Experience Officer Rachel Shechtman has brought her expertise to Southlake with Market by Macy's. (Miranda Jaimes/Community Impact Newspaper)

Image description
Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
Image description
Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
Image description
In addition to clothing, home goods and wares can be found at Market by Macy's. (Miranda Jaimes/Community Impact Newspaper)
Image description
Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
Image description
Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
Image description
Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store, even in its Herald Cafe. (Miranda Jaimes/Community Impact Newspaper)
Image description
The children's section caters to its target audience with entertainment and clothing options. (Miranda Jaimes/Community Impact Newspaper)
Image description
Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
Image description
Market by Macy's offers an assortment of boutique clothing options assorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
Image description
Herald Cafe in Market by Macy's features coffee, wine, beer and snacks and has menus for breakfast and lunch. (Miranda Jaimes/Community Impact Newspaper)
Image description
Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
Image description
Market by Macy's offers an assortment of boutique clothing options sorted by themes throughout the store. (Miranda Jaimes/Community Impact Newspaper)
After founding a themed retail boutique in New York in 2011, Macy’s Brand Experience Officer Rachel Shechtman has brought her expertise to Southlake.

Market by Macy’s opened Feb. 6 in Southlake Town Square, officially making its national debut. The store was developed in partnership by Shechtman, who said Market by Macy’s was designed to give people an experiential and communal shopping experience.

“The way we talk about this space is [as] a social shopping space that celebrates discovery, community and convenience,” she said.

Market by Macy’s features an assortment of boutique clothing and home decor items, including items previously only seen from shopping online, such as Bombas socks and shirts and APL shoes. Products for both men and women are offered, and a children’s section includes items from clothing brand Rockets of Awesome as well as a foam play area and a light board.

The store also brings to the shopping experience two new brands: an exclusive beauty shop called Getchell’s Apothecary and an in-store cafe called Herald, where people can purchase coffee, wine, beer, breakfast, lunch and snacks.


“We want it to feel like we're hosting people,” Shechtman said. “Like, ‘Welcome to our home,’ but in a way that feels natural and authentic. We are very much a store, but we also want it to be a joyful experience and an inviting experience.”

To that end, the store has included elements, such as couches, neon lighting and other staging elements, to help guide shoppers through each experiential section. One wall of the store is dedicated to a calendar that features community events the store will host and invites others to attend.

When targeting a market for the store, Shechtman said the Macy’s team looked to where it had existing customers, but not a store. These locations give amenities, like Market by Macy’s Happy to Help desk, a place to shine, she said, since customers can place orders or return items without having to drive to a mall.

“It's a way to service our customers but also offer something new,” she said.

Southlake is the first location nationwide to have a Market by Macy’s, but future locations in Washington, D.C., and Atlanta have also been identified.

Each store will have items that represent its location. For instance, Southlake’s store features brands local to Texas, such as Texas Standard clothing items and coffee from Oak Cliff Coffee.

“In a big company like Macy's coming into a community, you want to have authority and authenticity,” Shechtman said.

Market by Macy's

321 State St., Southlake

817-527-3700

www.marketbymacys.com

Hours: 10 a.m.-9 p.m. daily
SHARE THIS STORY
By Miranda Jaimes

Miranda has been in the North Texas area since she graduated from Oklahoma Christian University in 2014. She reported and did design for a daily newspaper in Grayson County before she transitioned to a managing editor role for three weekly newspapers in Collin County. Now she's in Tarrant County, mostly, and has been an Impacter since 2017 as the editor of the Grapevine/Colleyville/Southlake edition.


MOST RECENT






Grapevine Main Street usually bustles with activity. (Miranda Jaimes/Community Impact Newspaper)
Grapevine chamber to host webinar on small business loans, new relief package

The Grapevine Chamber of Commerce is hosting an online webinar on how to qualify and apply for Small Business Administration’s Economic Disaster Loan 1 p.m. March 30.

Collin County Judge Chris Hill announced a stay-at-home order March 24 to limit the spread of the coronavirus. (Emily Davis/Community Impact Newspaper)
UPDATED: How DFW entities are addressing shelter-in-place status

Many entities in the Dallas-Fort Worth metroplex have issued stay-at-home or shelter-in-place orders in response to the coronavirus outbreak.

While the agency is still tallying the number of unemployment insurance claims filed thus far in March, in the week prior to March 25, at least 150,000 claims had been filed. (Courtesy Adobe Stock)
Official: Increase in calls for statewide unemployment benefits is ‘almost vertical’

According to Serna, on an average day the Texas Workforce Commission’s four call centers statewide receive 13,000-14,000 calls; on March 22, the agency received 100,000 calls regarding unemployment insurance benefit inquiries.

Local police departments are receiving more calls related to what activities are permissible under Tarrant County’s executive order to stay at home. (Courtesy Fotolia)
Q&A: Local police departments field calls concerning Tarrant County’s stay-at-home order

The Grapevine and Colleyville police departments are receiving more calls related to what activities are permissible under Tarrant County’s executive order to stay at home.

Source: Small Business Administration/Community Impact Newspaper
How North Texas small businesses can apply for economic disaster loans

For small business owners seeking disaster loans during the coronavirus pandemic, local financial aid organizers have one clear message: apply immediately.

The Legacy Willow Bend staff members wear their homemade masks. (Courtesy The Legacy Willow Bend)
How businesses, community members are stepping up across the metroplex

Across the Dallas-Fort Worth metroplex, businesses and community members are stepping up to support health care professionals and high-risk individuals in the midst of the coronavirus outbreak.

Businesses on Grapevine's Main Street are connecting with each other and brainstorming new ways of doing business during the COVID-19 pandemic. (Graphic by Ellen Jackson/Community Impact Newspaper)
Grapevine Main Street businesses band together during coronavirus crisis

On any given day, Grapevine Main Street is usually bustling with tourists coming into town or passengers on layovers from the Dallas Fort Worth International Airport.

Efforts to help people in need have been created or have adjusted to continue helping in the Dallas-Fort Worth area. (Courtesy North Texas Cares, Joseph Haubert)
How to help: A list of efforts to assist those in need in the Dallas-Fort Worth area

As businesses, nonprofits and community members feel the weight of new coronavirus pandemic, efforts to help people in need have been created or have adjusted to continue helping during this time.

Carroll ISD will offer discounted rates on its preschool program while schools are closed. (Courtesy Adobe Stock)
Carroll ISD offers discounted tuition rates for online Pre-K program

Parents enrolled in the Carroll ISD prekindergarten program will receive a 50% discount on tuition in light of school closures due to the coronavirus, or COVID-19.

Gov. Greg Abbott so far has not issued a similar order statewide(Courtesy Adobe Stock)
President Trump declares major disaster in Texas due to coronavirus

The declaration came as several Texas cities, including Houston, have issued stay-at-home orders.

Ken Schnitzer of Park Place Dealerships will maintain ownership of 14 of his dealerships, including two in Grapevine. (Courtesy Park Place Dealerships)
Ken Schnitzer will retain ownership of Park Place Dealerships, including two in Grapevine

Asbury Automotive Group has canceled its plans to purchase Park Place Dealerships, Park Place founder and Chairman Ken Schnitzer announced March 25.

Back to top