Ethridge Auto Center in Colleyville builds brand on sweat and oil

Owner Craig Tracy (third from left) and the staff of Ethridge Auto Center in Colleyville. (Photos by Ian Pribanic/Community Impact Newspaper)
Owner Craig Tracy (third from left) and the staff of Ethridge Auto Center in Colleyville. (Photos by Ian Pribanic/Community Impact Newspaper)

Owner Craig Tracy (third from left) and the staff of Ethridge Auto Center in Colleyville. (Photos by Ian Pribanic/Community Impact Newspaper)

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ipribanic@communityimpact.com
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Ethridge Auto Center has been in the same location since 1980. (Photos by Ian Pribanic/Community Impact Newspaper)
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Garage- and car-related artwork can be found throughout Ethridge Auto Center. (Photos by Ian Pribanic/Community Impact Newspaper)
As a young boy, Craig Tracy idolized his grandfather, a former aircraft mechanic and a hot rod enthusiast.

For Craig, tinkering came naturally.

“Tearing things apart and putting them back together ... Craig’s always enjoyed working with his hands,” said Jacquie Tracy, his wife.

Together, the Tracys own and operate Ethridge Auto Center in Colleyville.

Founded in July 1980 by former owner Butch Ethridge, Craig said he believes the auto center has become an important part of the Colleyville community.


Cars waiting to be repaired fill the lot and garage of the auto center at all times. Well-wishes and thank-you notes don the shop’s walls, including half a dozen awards for best auto repair shop in town, according to customers in Colleyville and Grapevine.

“We wanted to keep the name to honor the legacy that Butch had built,” Craig said. “EAC is a Colleyville staple, and we want to keep it that way.”

Officially running the shop since the mid-2000s, the Tracys have focused on consistency and have leaned on Butch’s knowledge and Craig’s experience—he worked as an Ethridge Auto Center technician for 25 years prior to becoming an owner.

“Few customers are having a good day when they come by, and it’s our job to try to give them a smile and assurance that we are here to help them solve the problem,” Craig said.

With a foundation instilled by its original owner, the Tracys have continued to build and sustain Ethridge Auto Center by focusing on their customers. The goal at the shop is not to up-sell customers but to fix the problem and identify any future concerns, Craig said.

“Butch believes and taught his employees that we are not here to repair vehicles; we are here to work with people who have vehicle problems,” Craig said.

Still found around Ethridge Auto Center from time to time, Butch continues to impart words of wisdom unto his former employees so that they remain focused on the task at hand.

“‘Don’t worry about tomorrow’s manna,’” Butch said he tells them. “‘Take care of today.’”

Ethridge Auto Center

6007 Colleyville Blvd., Colleyville

817-488-0361

www.facebook.com/ethridge-auto-center-125550890831281

Hours: Mon.-Fri. 7 a.m.-5 p.m., closed Sat.-Sun.
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By Ian Pribanic

Ian Pribanic covers city government, transportation, business and education news for Community Impact Newspaper in the Keller-Roanoke-Northeast Fort Worth areas. A Washington D.C. native and University of North Texas graduate, Ian was previously an editor for papers in Oklahoma, West Texas and for Community Impact in New Braunfels.


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