Freid’s husband, Jerry, who had opened and run the store, had just died. She promised him she would continue the business.
“I had to hit the ground running right after he passed away. ... [I felt] lost without him,” she said.
Jerry was the artist, Freid said, and he had about 55 years of experience. He was the creative mind who designed the pieces that customers loved and sought out.
But Freid did not let her trepidation stop her. With some grit and determination, she was able to “pick up where he left off,” she said.
“You find strength you never dreamed you had,” she said.
Since then, Freid has helped customers find pieces to suit their individual style. People can also describe or draw up designs of what they are seeking, and Freid works with vendors and jewelers to bring ideas to life.
Some people even bring their old jewelry to the store for repurposing.
“It ends up being their favorite pieces of jewelry from that point on—one of a kind,” said Bob Payton, a sales associate of the jewelry store who has worked in the industry for more than 27 years. “They’ve never seen anything like it. Their friends comment on it: ‘Where did you get that? I want one like that.’”
In addition to custom jewelry, the shop also offers consignments, estate and vintage jewelry, watches and repair and appraisal services.
Payton said Freid always has time for customers and develops a relationship with them—something Jerry was known for as well. This, Payton said, is why Main Street Jewelry is the first place they go to for special occasions, such as birthdays, anniversaries, engagements and holidays.
“We’re truly a mom-and-pop shop,” Freid said. “Mom just had to take over.”
Main Street Jewelry
601 S. Main St., Ste. 105, Grapevine
Hours: Tue.-Sat. 11 a.m.-6 p.m., Sun. noon-5 p.m., closed Mon.