Main Street Jewelry shop owner perseveres, spreads joy with jewelry in Grapevine

bracelet
This 18-karat gold bracelet ($3,200) features turquoise and enamel with delicate, hand-painted flowers adorning it. (Renee Yan/Community Impact Newspaper)

This 18-karat gold bracelet ($3,200) features turquoise and enamel with delicate, hand-painted flowers adorning it. (Renee Yan/Community Impact Newspaper)

Image description
When Nancy Freid’s husband, Jerry, passed away, she faced—and conquered—the challenge of taking over his legacy. (Renee Yan/Community Impact Newspaper)
Image description
This pendant ($399) is a shell cameo. Main Street Jewelry has several similar pieces dating back to the early 1900s. (Renee Yan/Community Impact Newspaper)
Image description
There are four precious gemstones: diamond, emerald, ruby and sapphire, according to Main Street Jewelry. Over the years, different meanings have been assigned to each, according to the Gemological Institute of America. (Sources: Main Street Jewelry, Gemological Institute of America/Community Impact Newspaper)
Nancy Freid hardly knew anything about the finer details of jewelry, but she found herself taking over Main Street Jewelry in Grapevine anyway in 2017.

Freid’s husband, Jerry, who had opened and run the store, had just died. She promised him she would continue the business.

“I had to hit the ground running right after he passed away. ... [I felt] lost without him,” she said.

Jerry was the artist, Freid said, and he had about 55 years of experience. He was the creative mind who designed the pieces that customers loved and sought out.

But Freid did not let her trepidation stop her. With some grit and determination, she was able to “pick up where he left off,” she said.


“You find strength you never dreamed you had,” she said.

Since then, Freid has helped customers find pieces to suit their individual style. People can also describe or draw up designs of what they are seeking, and Freid works with vendors and jewelers to bring ideas to life.

Some people even bring their old jewelry to the store for repurposing.

“It ends up being their favorite pieces of jewelry from that point on—one of a kind,” said Bob Payton, a sales associate of the jewelry store who has worked in the industry for more than 27 years. “They’ve never seen anything like it. Their friends comment on it: ‘Where did you get that? I want one like that.’”

In addition to custom jewelry, the shop also offers consignments, estate and vintage jewelry, watches and repair and appraisal services.

Payton said Freid always has time for customers and develops a relationship with them—something Jerry was known for as well. This, Payton said, is why Main Street Jewelry is the first place they go to for special occasions, such as birthdays, anniversaries, engagements and holidays.

“We’re truly a mom-and-pop shop,” Freid said. “Mom just had to take over.”

Main Street Jewelry

601 S. Main St., Ste. 105, Grapevine

817-410-1111

www.mainstjewelrygrapevine.com

Hours: Tue.-Sat. 11 a.m.-6 p.m., Sun. noon-5 p.m., closed Mon.
By Renee Yan
Renee Yan graduated May 2017 from the University of Texas in Arlington with a degree in journalism, joining Community Impact Newspaper as a reporter in July.


MOST RECENT

Artio Birth Care opened in October at 614 S. Edmonds Lane, Ste. 205, Lewisville. The education center offers classes and groups for people preparing for childbirth. (Courtesy Artio Birth Care)
Artio Birth Care opens in Lewisville, plus 7 more DFW business updates

Here are eight recent business updates from across the Dallas-Fort Worth area.

Grapevine's Main Street Santa event was moved to the Grapevine Convention & Visitors Bureau building this year to allow more space for social distancing. (Courtesy Main Street Santa)
No-contact photos with Santa and more holiday events in Grapevine, Colleyville and Southlake

Families will be able to participate in events that employ a variety of COVID-19 safety precautions.

D'Ambrosio's #1 Pizza Pub will offer customers a friendly environment to enjoy a more contemporary style of Chicago deep-dish pizza. (Courtesy Adobe Stock)
D'Ambrosio's pizzeria opens in Grapevine and more DFW news

Read the latest business and community news from the Dallas-Fort Worth area.

Between Nov. 15-21, Tarrant County reported 8,791 new confirmed cases and 1,047 probable cases of COVID-19. (Community Impact staff)
Tarrant County officials urge caution ahead of holidays as COVID-19 cases surge

Between Nov. 15-21, Tarrant County reported 8,791 new confirmed cases and 1,047 probable cases of COVID-19.

The M Affect beauty salon has relocated to Grapevine and offers eyelash services as well as microblading and micropigmentation. (Courtesy Adobe Stock)
The M Affect beauty salon relocates to Grapevine

The beauty salon offers eyelash extensions, microblading, micropigmentation and other beauty services.

On Nov. 7, the state of Texas marked 20 years of daily deaths on state roadways. (Courtesy Fotolia)
TxDOT urges safe driving on Texas roads

On Nov. 7, the state of Texas marked 20 years of daily deaths on state roadways.

Trusted ER Colleyville and Pediatric ER is now open and offers various services to clients in its 24/7 center. (Courtesy Trusted ER Colleyville and Pediatric ER)
Trusted ER opens medical center in Colleyville

Trusted ER Colleyville and Pediatric ER offers emergency and urgent care as well as radiology, among other services.

Eggsquisite Cafe also has locations in McKinney, Allen, Frisco and Rockwall. (Courtesy of Eggsquisite Cafe)
Eggsquisite Cafe opens in Southlake

Eggsquisite Cafe opened a new location in Southlake.

D'Ambrosio's #1 Pizza Pub will offer customers a friendly environment to enjoy a more contemporary style of Chicago deep-dish pizza. (Courtesy Adobe Stock)
D’Ambrosio’s #1 Pizza Pub now open in Grapevine

The restaurant offers Chicago-style deep-dish pizza among other cuisines.

Texas Gov. Greg Abbott announced a COVID-19 vaccine distribution plan for the state Nov. 23 for a vaccine he said could be available as soon as December. (Courtesy Adobe Stock)
Texas Gov. Greg Abbott announces COVID-19 vaccine distribution plan

The vaccine could start being distributed "as early as next month," according to a Nov. 23 news release.

Voters can cast ballots in person until Dec. 4 for early voting or on election day Dec. 8. (Liesbeth Powers/Community Impact Newspaper)
Everything voters need to know about voting in Grapevine-Colleyville ISD Board of Trustees runoff election

Coley Canter and Tommy Snyder face each other in a Dec. 8 runoff after no candidate won a majority of votes in the Nov. 3 election.

Laura Colangelo
Q&A: Laura Colangelo discusses challenges facing private schools during pandemic

Colangelo said private schools have adapted to remote learning and other obstacles in 2020 despite less revenue and a 9% decline in enrollment statewide.