“If you dress for someone else or trends and not really because you love it, then you’re not going to be happy or feel good in what you’re wearing,” Strickland said. “That’s the most important thing—just to feel good and comfortable in what you’re wearing.”
She said she opened Girligirl Boutique in Colleyville 15 years ago because she wanted to offer something unique.
“You want someone to go, ‘Wow, that’s great. Where did you get that?’” she said. “And my customers are asked that all the time.”
The boutique carries designer brands, such as Catherine Page, Lauren Moshi and Show Me Your Mumu. Strickland travels across the country to shop for items she wants to bring into the store. Girligirl’s designer fashion lines are exclusive to certain retailers, and agreements are set up so stores have to be approved in order to sell these products, Strickland said.
“All my lines here are protected, so you can’t go and find what I have down the street—like, no one else can carry what I have within a certain radius,” Strickland said.
Girligirl has expanded five times in its 15 years of business, and despite the explosion of online shopping, the store still sees many regular customers who come in to talk or browse through new inventory, Strickland said.
“There’s been a little surge in boutique shopping because now, people, when they do go shopping, they want more of a personal service and more of a relationship,” she said.
The store ships items all over the country. Some of Strickland’s regular customers have never even been to Texas.
She said the store is an extension of herself and reflects her own attitude.
“The name is ‘Girligirl’ because it’s a state of mind,” she said. “It’s to be yourself and just have fun with fashion.”
1001 Glade Road, Ste. 110, Colleyville
Hours: Mon.-Fri. 10 a.m.-6 p.m., Sat. 10 a.m.-5 p.m., Sun. 1-5 p.m.