As Colleyville businesses struggle to turn a profit as the city's business corridor, SH 26, is expanded, the city is launching a new initiative to encourage commerce. Called the Quarter 3 Promotion, the city has mailed $10 gift cards to every residence within city limits. The gift cards are to be used when shopping locally. To use the gift card, an individual has to provide it to any participating Colleyville business, and it will be applied toward the purchase. A $20 minimum purchase is required to use the gift card, and the promotion will begin Sunday, July 1, and run through Sept. 30. The city will reimburse the businesses for the $10 as each gift card is presented. Colleyville Economic Director Mark Wood said when people shop in Colleyville, they reinvest back into their community. The sales tax revenue the city receives from local shopping helps pay for the city’s police officers, park programs, street maintenance and other city services. Previous promotions, the Quarter 1 Promotion and the Quarter 2 Promotion, included awarding a $1,000 grant to qualifying local businesses for advertising purposes, and a partnership with schools and PTA groups for a local business receipt race. For more information, call 817-503-1111.