Justin Lewis, co-owner of ProCore Fitness, said the business launched to fill a need for an affordable, high-quality and long-term results-oriented gym in Southlake.
“We started in a small, little, teeny little garage basically down the street—it was 900 square feet,” he said. “Our goal was to essentially have a place where clients could come and have a consistent experience, which the gym industry is generally missing.”
His wife, Caitlin, joined him as a co-owner at his new gym after working 12 years in various management and training positions at 24 Hour Fitness. From there, she decided to focus on nutrition to pair instruction on healthy eating habits with the workouts that had been built at ProCore Fitness, she said.
ProCore offers a variety of nutrition and workout options. Exercises can take place with a personal trainer or in small groups of eight or less. They can also focus on different long-term goals.
“We have a super experienced staff [that] is really committed to doing this and doing this with people long-term,” Justin said. “Small-group training is like taking the individualization of one-on-one training and kind of the energy and group environment of a boot camp and putting them together.”
Nutrition courses can be complementary to workouts or can stand alone and focus on breaking bad habits and forming good ones, Caitlin said. This includes food coaching, recipes and guides for healthy eating. For their meal prep, ProCore hires a private chef.
“The reason we created our own nutrition program was because just about every nutrition program out there is geared towards losing maximum weight as fast as possible,” Justin said, “and that almost never yields sustainable results.”
ProCore is a place where people can receive high-quality training at a reasonable price, he said. This goes back to the mission of ProCore as a gym.
“If you don’t have your health, it’s hard to really do anything you want to do,” Justin said about his business philosophy. “It’s not about the gym. The gym here is about your life ... That’s why our mission is to improve lives through fitness.”
ProCore offers a variety of nutrition and workout options. Exercises can take place with a personal trainer or in small groups of eight or less. They can also focus on different long-term goals.
“We have a super experienced staff [that] is really committed to doing this and doing this with people long-term,” Justin said. “Small-group training is like taking the individualization of one-on-one training and kind of the energy and group environment of a boot camp and putting them together.”
Nutrition courses can be complementary to workouts or can stand alone and focus on breaking bad habits and forming good ones, Caitlin said. This includes food coaching, recipes and guides for healthy eating. For their meal prep, ProCore hires a private chef.
“The reason we created our own nutrition program was because just about every nutrition program out there is geared towards losing maximum weight as fast as possible,” Justin said, “and that almost never yields sustainable results.”
ProCore is a place where people can receive high-quality training at a reasonable price, he said. This goes back to the mission of ProCore as a gym.
“If you don’t have your health, it’s hard to really do anything you want to do,” Justin said about his business philosophy. “It’s not about the gym. The gym here is about your life ... That’s why our mission is to improve lives through fitness.”
ProCore Fitness
275 Commerce St., Southlake
Mon.-Fri. 5 a.m.-8 p.m., Sat. 7 a.m.-2 p.m., closed Sun.
817-809-2100
275 Commerce St., Southlake
Mon.-Fri. 5 a.m.-8 p.m., Sat. 7 a.m.-2 p.m., closed Sun.
817-809-2100
