How does Frisco’s new tourism public improvement district attract visitors?

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The 86th Texas Legislature gave the city of Frisco the go-ahead to create a tourism public improvement district, which is expected to help attract more visitors to the city. The new law goes into effect Sept. 1.

A tourism public improvement district, or TPID, collects a 2% fee from room rates of participating hotels. In other words, hotel guests will pay for the TPID, not Frisco residents. The TPID fund will be used for marketing efforts and incentive packages to attract groups to Frisco.

More than a dozen hotels in Frisco would be eligible to participate in the TPID.

Visit Frisco, which is the city’s convention and visitors bureau, is beginning the process to get the TPID implemented and expects to begin collecting funds from hotels by next April, Visit Frisco Executive Director Marla Roe said.

Only a handful of Texas cities are authorized to have a TPID. The first city was Dallas in 2011.

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Lindsey Juarez
Lindsey has been involved in newspapers in some form since high school. She graduated magna cum laude from the University of Texas at Arlington in 2014 with a degree in Journalism. While attending UTA, she worked for The Shorthorn, the university's award-winning student newspaper. She was hired as Community Impact Newspaper's first Frisco reporter in 2014. Less than a year later, she took over as the editor of the Frisco edition. Since then, she has covered a variety of topics and issues important to the community, including the city's affordable housing shortage, the state's controversial A-F school accountability system and the city's "Bury the Lines" efforts.
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