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Dallas - Fort Worth

How does Frisco’s new tourism public improvement district attract visitors?

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By Lindsey Juarez Monsivais |

The 86th Texas Legislature gave the city of Frisco the go-ahead to create a tourism public improvement district, which is expected to help attract more visitors to the city. The new law goes into effect Sept. 1.

A tourism public improvement district, or TPID, collects a 2% fee from room rates of participating hotels. In other words, hotel guests will pay for the TPID, not Frisco residents. The TPID fund will be used for marketing efforts and incentive packages to attract groups to Frisco.

More than a dozen hotels in Frisco would be eligible to participate in the TPID.

Visit Frisco, which is the city’s convention and visitors bureau, is beginning the process to get the TPID implemented and expects to begin collecting funds from hotels by next April, Visit Frisco Executive Director Marla Roe said.

Only a handful of Texas cities are authorized to have a TPID. The first city was Dallas in 2011.

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