The Now Massage will hold a grand opening on Nov. 9 at 9250 N. Dallas Parkway, Ste. 120, Frisco. The boutique will be owned and operated by Frisco residents Chris and Kate Peterson, a news release said.

“We can’t wait to welcome the Frisco community to our city-side oasis for some much-needed rest and relaxation,” Chris Peterson said in the release.

The Los Angeles-based company offers three different styles of massages, which can be enhanced with additions such as herbal heat therapy, calming balms and deep tissue treatment. The Frisco location joins two North Texas locations in Dallas and Southlake. 469-676-6733. www.thenowmassage.com