The Now Massage will open this fall at 9250 N. Dallas Parkway, Ste. 120, Frisco. The Los Angeles-based company offers three Swedish-inspired styles of massages, which can be enhanced with additions such as herbal heat therapy, calming balms and deep tissue treatment. The Now Massage also offers a branded product line and custom jewelry. 469-676-6733. www.thenowmassage.com