The Dallas Cowboys and Main Event announced a partnership Jan. 22, which offers Main Event a variety of marketing rights, benefits and designations to connect the entertainment business with the Cowboys and its events, properties and players. On Jan. 28, Main Event locations in Oklahoma, New Mexico and Texas, including the Frisco location on 9375 Dallas Parkway, will host a celebration to kick off the partnership. 469-362-7227. www.mainevent.com