Toyota Stadium could serve as a training hub for an international team competing in the 2026 FIFA World Cup if a multicity campaign proves successful.
Those behind it say Frisco and surrounding cities could stand to see a heavy boost to the local economy.
Marketing group Visit Frisco has joined several North Texas organizations in an effort spearheaded by the Dallas Sports Commission and FC Dallas. Their goal is to host World Cup matches at AT&T Stadium in Arlington and the Cotton Bowl in Dallas, which would spur an estimated $415 million economic boost to the Dallas-Fort Worth metroplex.
Visit Frisco Director of Sports and Events Josh Dill said the city could be a team's temporary home for 45-60 days as they train before and during the World Cup. The National Soccer Hall of Fame at Toyota Stadium is also being touted as a key draw by the campaign, he said, potentially attracting "hundreds of thousands" of international soccer fans who would travel for World Cup festivities.
“Frisco’s main role will be to serve as a basecamp for an international team,” Dill said. “There is an enormous amount of economic impact that can occur for the cities and regions selected to host these events, primarily due to the large crowds who will attend.”
In addition, the global event would benefit Frisco-based soccer groups thanks to the worldwide spotlight, according to Visit Frisco, including FC Dallas, US Youth Soccer and North Texas Soccer. For reference, around 10,000 media representatives were housed at Fair Park when 1994 World Cup matches were played at the Cotton Bowl, according to data from a Dallas Sports Commission presentation.
“An event like this also exposes national and international travelers to our great city and opens up the opportunity for us to welcome them back in the future,” Dill said.
The 2026 World Cup will be the largest to date, featuring 48 teams and 80 matches played in 12-15 venues, according to the Dallas Sports Commission.
Currently, 17 cities in the U.S. are vying for 10 spots that will host a total of 60 matches, according to Dill. All matches in the quarterfinals and beyond will be played in the U.S., he said.
Visit Frisco expects the 10 cities to be identified by the end of this year. What matches the chosen cities will host won’t be determined until 2022 or later.
Visit www.dallasworldcup2026.com for more information.