Jakes Burgers continues to focus on keeping diners safe with regular cleanings, Shier said.
The Frisco Main Street location, which has been open since 2013, has also found ways to stay engaged with the community, she said.
“We really [focused] on taking extra care of our guests to make sure we were there to add a little brightness,” Shier said. “We’re a family-owned business. These are our friends, and this is our home.”
The restaurant team works with local sports teams and youth soccer leagues and remains active with donations to local organizations and schools.
“We just really want to be that neighborhood bar and restaurant that folks feel comfortable to bring their families or come watch the FC Dallas games,” Shier said.
In facing numerous obstacles, including disruption to the restaurant industry’s supply chain, it was teamwork that has helped Jakes Burgers and Beer weather the pandemic and the winter storms, Shier said. She said the restaurant’s commitment to engage with and support the community is probably what helped them get through those challenges.
“The business is back, we are up over even 2019 numbers before the pandemic, so we are incredibly blessed, and that is all because of the local community,” Shier said.
With that, the restaurant is bringing in a new menu that will run through the end of October. The menu will offer six different items that incorporate hatch chilies into them, including the Hatch Burger.
“This is exciting for us,” Shier said. “This is a limited-time menu, the first since the pandemic.”
The Burger of the Month list ranges from February’s Chipotle burger to The Fire Truck, “a spicy number” for September. Beyond burgers, Jakes offers sandwiches, salads and sides. Brunch is also served on the weekends from 8 a.m. to 1 p.m.
Jakes Burgers, like many other restaurants in the industry, is facing staffing shortages. The company, however, focuses on putting its people first and creating “the best work environment,” Shier said.
“We provide a work environment where they are thriving ... and that translates to the guest experience,” she said. “With everyone looking for staff, we’ve got to keep our staff happy.”
Some of the things Jakes Burgers does for its employees include parties as well as paying employees referral bonuses, Shier said.
“Every day when we walk in, we want to have a lot of fun at work,” she said. “We want it to be evident that we are having a great time serving our guests.”
Jakes Burgers and Beer
6195 W. Main St., Frisco
Hours: Mon.-Thu. 11 a.m.-10 p.m., Fri. 11 a.m.-11 p.m., Sat. 8 a.m.-11 p.m., Sun. 8 a.m.-9 p.m.