Main Street Food Hall, located on John W. Elliott Drive near Toyota Stadium and Frisco Fresh Market, is expected to open in early 2021, said Doug Farr, vice president of The Taste Buds Group.
“It’s going to offer something for everybody,” he said.
The food hall will span 10,000 square feet over two floors, Farr said. Both levels will include a bar, but the second floor will serve as an upscale sports bar that can host Sunday brunch and transform into an acoustic space for smaller music acts in the evenings.
The first floor will hold 10 vendors and over 30 TVs broadcasting local sports. Fast-casual restaurant Fatburger is expected to be a vendor at the food hall, Farr said.
The Taste Buds Group plans to open a French fries-focused concept in the food hall that will serve 15-20 gourmet dipping sauces for kids and parents, he said.
“We kind of look at it like: French fries and a glass of champagne will be a good date night,” Farr said.
The remaining eight vendors are still in progress, but Farr said the food hall plans to feature “unique” and “eclectic” vendors.
“We don’t necessarily want big brands coming in,” he said. “The main philosophy for us when it comes to vendors is we don’t want large menus. We want people who do very few things very, very well.”
The food hall’s offerings will extend outdoors as well, Farr said.
“We have multiple properties around the food hall that we can use as concert lots, festivals and whatever events we will bring into the property,” he said. “The food hall would be able to facilitate any of those events.”
A beer garden that can hold 250 people will be located between the food hall and the Frisco Fresh Market, Farr said. The space can also serve as a music venue for smaller acts. A 1.5-acre lot on the west side of the food hall will offer a permanent stage for larger performances.
Additionally, Farr said the food hall plans to collaborate with the Frisco Fresh Market on various events.
“I think that’s the most alluring aspect for a vendor at this food hall,” Farr said of the various event spaces. “We’re going to hire an event team to move into the property. Their nine-to-five is to book events for this property.”
The food hall’s proximity to Frisco Square and downtown Frisco makes the location ideal, Farr said, but being part of a strong community was a top priority.
“We want the community to be proud to have this space, to make it like it’s their own and to support it,” he said. “It’s really going to be family-oriented.”