Located on Preston Road, Nikugen Steak & Ramen serves hibachi steak and Japanese ramen menu items. But unlike traditional hibachi, the food is not prepared at the customer’s table, Roh said.
This setup is a new concept for hibachi, Roh said. Customers at Nikugen Steak & Ramen can see their food being made from the restaurant’s open kitchen instead of at their individual tables.
All of this is an effort to create a fine dining experience for the customer, Roh said.
“We tried to make it a nice environment,” he said. “We serve fine-dining food here.”
Steak and filet mignon are some of the most popular hibachi menu items among customers, Roh said. When it comes to ramen, the Black Prairie Ramen and Spicy Shrimp Garlic Ramen rank high for customers, he said.
“We’re using the top quality of ingredients,” Roh said.
Roh said the price for dishes at Nikugen Steak & Ramen paired with high-quality ingredients make the restaurant stand out among others like it in Frisco.
“The price is pretty competitive with other restaurants,” he said, "and we’re still using very high quality steak.”
Roh has been in the restaurant business for nearly 15 years. Before opening Nikugen Steak & Ramen, he said he opened similar restaurant concepts in Greenville and Paris, Texas.
Frisco’s fast-paced growth made it ideal to open a third restaurant in April 2019, Roh said. In its first year of business, Nikugen Steak & Ramen’s customer base has included families and businesspeople, he said.
“I want to make this restaurant for everybody,” Roh said.
Under state guidelines due the COVID-19 pandemic, Roh said the restaurant is operating at a limited occupancy and is enforcing social distancing.
Roh said he currently has no plans for expansion to better focus on building up the Frisco restaurant.
“This restaurant is not only my restaurant but is my employees' and everybody’s restaurant,” he said. “We try to give good food to the customers, and then, I try to make my employees happy to work here.”