Developer shares vision for new office, entertainment destination at US 380 and Dallas North Tollway in Frisco

Frisco North, previously called The Oxbow at Frisco, will include space for offices, food and beverage offerings, entertainment, residencies and park space. (Rendering courtesy city of Frisco)
Frisco North, previously called The Oxbow at Frisco, will include space for offices, food and beverage offerings, entertainment, residencies and park space. (Rendering courtesy city of Frisco)

Frisco North, previously called The Oxbow at Frisco, will include space for offices, food and beverage offerings, entertainment, residencies and park space. (Rendering courtesy city of Frisco)

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Developers behind Frisco North expect the project to be a "high-end" offering with several retail and dining options. (Rendering courtesy city of Frisco)
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Previous plans first shared in October for Frisco North included a convention center, but revised plans removed them. (Rendering courtesy city of Frisco)
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A major focus of Frisco North is incorporating a large swath of open space around the Parvin Branch corridor. (Rendering courtesy city of Frisco)
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Frisco North is expected to be built out over the next eight to 12 years in accordance with this rendering at the southwest corner of US 380 and Dallas North Tollway. (Rendering courtesy city of Frisco)
Designers behind a new mixed-use development called Frisco North recently shared images and updates on the project that is expected to break ground next year.

Frisco North, previously known as The Oxbow at Frisco, will be located at the southwest corner of US 380 and Dallas North Tollway. The project is expected to be built out over the next eight to 12 years, said Kyle Wilks, president of Wilks Development.

Wilks was among several other developers and designers who attended a Jan. 19 Frisco Economic Development Corp. meeting where the project was discussed. Companies involved with the project include Wilks Development, The BFC Group, Sasaki, JLL, Kimley-Horn and UNStudio.

“We've listened to the market,” Wilks said. “We've had quite a few meetings with stakeholders and potential partners in the real estate world, and we think we have improved dramatically on that.”

The development will include 4.75 million square feet of office space and 2,200 residential units, according to a presentation during the meeting. In addition, the project will include 380,000 square feet of retail space alongside land where hotels and a music hall will be built, according to the presentation.


Plans also include an office campus serving flight transportation company Uber Elevate, located relatively in the middle of the development.

Previous plans shared in October for the development included a convention center, but revised plans removed it. Wilks said buildings such as convention centers “tend to not age super well.”

Wilks also mentioned the future Omni PGA Frisco Resort, which is expected to open in spring 2023 near where the project is planned. Opening a convention center near a venue already planning to have 127,000 square feet of event space, he said, presented “concern on cannibalization.”

“We kind of wanted to move away from that larger space,” Wilks said. “We do feel like there's a void to be filled on our side—never say never, I guess. But we fairly convinced ourselves that it makes more sense to go to more mixed-use office.”

Construction will be split into three main, segmented phases, according to the presentation. Phase 1 will begin around the southwest corner of Mahard and PGA parkways. It will establish “the heart of things” by constructing retail, hotel and office space alongside a central park, said Alan Ward with architecture firm Sasaki.

Phase 2 along Dallas North Tollway, Ward said, will focus on “highly desirable office parcels at a significant density.” A central residential area featuring “brownstone” townhomes is also included in Phase 2, Ward said.

Improvements on US 380 are underway, and Ward said parcels of land just south of the highway are in Phase 3 since that construction is ongoing.

Wilks said he anticipates construction to begin in the second quarter of 2023. He also said he expects some of the phases to run concurrently.

A major focus of the project is incorporating a large swath of open space around the Parvin Branch corridor, Ward said. Included in the presentation are plans for a creek park, which will include amphitheaters, hike-and-bike trails, ponds and a playground.

“The mixed-use development is married to the park landscape in a highly integrated way,” Ward said. “The key idea here and all of this work is to really integrate the central green space mixed with the mixed-use development, pull it into the development zone and make the park a critical front door to all of this.”
By Matt Payne
Matt Payne reports on Frisco City Hall and its committees, Collin County Commissioners and McKinney business. His experience includes serving as online content editor at Fort Worth Magazine and city editor at the Killeen Daily Herald. He is a 2017 graduate of the Frank W. and Sue Mayborn School of Journalism at the University of North Texas in Denton.