Frisco’s Performance Indoor Training center will not be getting the private club previously discussed for it.

The soccer facility’s request for a specific-use permit to begin selling alcohol at an indoor private club was denied by Frisco Planning and Zoning Commission members during their April 11 meeting.

The request was originally recommended to be tabled for the second time since it was first brought up March 14, but commission members chose to instead reject it as they believed their stances against it would not change by the next public hearing.

“If your opinions are not going to change, I don't want our staff to put in the effort,” commission Chair Jon Kendall said.

It was ultimately disapproved 5-1 with Commissioner Steve Cone voting against the denial. Commissioner Jake Petras recused himself from the vote.

“I don't think anything's going to change for me,” Commissioner Brittany Colberg said.

Commission members and Frisco residents in attendance at both the April 11 and March 14 meetings brought up multiple concerns over the Performance Indoor Training’s request, such as its proximity to nearby churches, schools and large residential areas.

“We don’t need or want alcohol sales in our neighborhood,” one resident said at the April 11 meeting.

Allowing alcohol sales could also give the impression it was endorsing alcohol consumption at the facility, Commissioner Bryan Morgan said.

The request from Performance Indoor Training would not have suddenly introduced alcohol to the area as the facility has been offering a bring-your-own-beer policy for seven years already, Cone said.

“What I'm trying to do is monetize the behavior for both myself and for the city,” Performance Indoor Training CEO Steve Dunker said.

Under the BYOB policy, there are no restrictions on when and where people can consume alcohol, Senior Planner Suzanne Porter said. Approving the specific-use permit and club would have removed the BYOB policy and established a place for alcohol sales but not a set time restriction, according to March 14 meeting documents.

“I do understand the BYOB—that's people making their own choice to and going out of their way perhaps to go get their packaged goods and bring them, but this [permit] would make it a lot easier for alcohol,” Commissioner Ed Kelly said. “I don't think alcohol in this neighborhood is appropriate.”