The Bays at Frisco broke ground in June.

The Bays is an 18-acre golf resort between PGA Parkway and US 380. It will be a four-story, 100,000-square-foot golf lab and suites equipped with real golf equipment and technology, a restaurant and bar, and an on-site boutique hotel, according to a June 26 news release.

“The rise of golf post-pandemic has soared as more flock to the outdoors for exercise, so we wanted to create an entertainment venue that includes various professional golf brands that will draw golfers of all levels over and over again,” The Bays Founder James Meese said in a news release. “The makeup of golfers has changed and grown into new cultures, and we are inspired to serve all audiences of North Texas who take an interest in golf.”

The details

The Bays is designed to generate an immersive golf experience for all ages and levels, from avid golfers to novices, according to the release. It will also include a 25,000-square-foot putting green with a bar.

The restaurant will include a 100-foot-wide video wall along with upscale menu options prepared by the restaurant’s professional chef. A 12,000-square-foot private membership club will be on the third and fourth floors. There will also be dedicated space for corporate suites, events and partnerships, according to the release.

The Bays will feature a boutique, 19-key hotel on the third and fourth floors with suites—each with their own private hitting bay—and one- and two-bedroom rooms. Executive suites will be available for corporate events or office retreats. The boutique hotel will feature a rooftop pool with cabanas for guests.

“Breaking ground on The Bays with a TaylorMade experience will set this golf experience above any other consumer golf experience currently available,” Meese said in the release. “Having TaylorMade’s golf equipment leadership and fitting expertise directly available to players allows The Bays to give guests a true Tour experience. TaylorMade and The Bays will be a great marriage in Frisco, the new modern home of golf.”

Zooming out

The Bays chose Frisco as the site for its first location, as it has become an entertainment and golf center, according to the release. PGA Frisco has opened and expanded over the past two years, including the PGA of America headquarters, two new 18-hole championship courses, a 510-room Omni Resort, a 30-acre practice facility, a performance center and a modern clubhouse.